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Aqualand

Luxury property, hospitality and investment group


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  • User Experience
  • Digital Design
  • Web Development

Aqualand required a compelling update to their online presence with the goal to more effectively engage with potential buyers and drive property sales.

PPD

PPD Real Estate is a multi award-winning real estate agency specialising in the Eastern Suburbs of Sydney and was in need of a website that works seamlessly across all screen sizes and is capable to connect to their CRM for property data.


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  • User Experience
  • Digital Design
  • Web Development

PPD is a top 10 real estate agency in NSW and continues to set new benchmarks and achieve record sales with a reach that stretches across the eastern coastline and city fringe to the lower north shore and southern beaches

Warada on Walker, Thirdi Group

Welcome to a workplace of wonder.


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Campaign
  • Media

Set to reshape Sydney’s Skyline, Warada on Walker is Thirdi’s next bold commercial venture. Partnering with world renowned architects Woods Bagot, Warada on Walker or WoW, will be a striking new addition to the Sydney workplace landscape.

The commercial property landscape is traditionally seen as a ‘safe space’. Post-pandemic, workplaces have evolved, and hybrid workforces are the new norm. Warada on Walker represents the next generation of workplaces designed around the lifestyle aspirations of today’s workforce. Our challenge was to show this evolution and position Warada as more than an office – it’s a place for work, play, health and wellbeing.

Amici Summer Hill, Yard 120

A Summer Hill Story


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design

The back story surrounding the genesis of Amici (friend in Italian) is one of family, craftsmanship, community and opportunity.

A boutique development of 54 apartments in Summer Hill, Amici celebrates that story, bringing to the forefront the craftsmanship and the Summer Hill community that positions Amici as residences that are in a league of their own.

Awaken Rainbow Bay, S&S Projects

Awaken to a rare way of living


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Campaign
  • Media

Located in a truly unique location of Duranbah/Rainbow Bay. Awaken is inspired by the beaches, the ocean views, the surfing and the state of mind that comes with living in this area. For where you did not see…now it is clear. To be awaken is to live a blessed life. To be awaken is to be truly free.

Awaken is rare opportunity for the fortunate few, featuring only 9 whole floor apartments. The project was marketed 100% using video content and digital sales and marketing assets and achieved the highest price per sqm for an apartment in the southern Gold Coast.

Pezet Matheson

Corporate brand


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design

Pezet Matheson are a specialist residential property sales and marketing group that provides tailored project marketing solutions for property developers and financiers throughout Australia and overseas.

Our job was to create a timeless brand that sits comfortably right across the property sector and instantly feels professional, sophisticated and personal – a reflection of the values of the 2 Directors Jayde and Todd.

Flow Residences, S&S Projects

A project located in an iconic coastal location needed a different and unique approach when it comes to the user experience of a website


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  • User Experience
  • Digital Design
  • Web Development
  • Media

An unrepeatable location complete with a new state of mind. Gracing the epicentre of Australia’s most iconic coastal playground, Flow Residences at Rainbow Bay has been dreamed, designed and purpose-built in a way that promotes a more involved and energised living ideology. Flow states transform time, create calm, clarity and balance. Living at Flow means living the best of your best life.

Flow Residences, S&S Projects

An iconic coastal location complete with a flow state of mind


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Campaign
  • Media

An unrepeatable location complete with a new state of mind. Gracing the epicentre of Australia’s most iconic coastal playground, Flow Residences at Rainbow Bay has been dreamed, designed and purpose-built in a way that promotes a more involved and energised living ideology. Flow states transform time, create calm, clarity and balance. Living at Flow means living the best of your best life.

Hotel X, Brisbane, Pointcorp. IHG

I am exquisite and exceptional. An alluring escape from your everyday


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Campaign
  • Media

A $250 million mixed-use branded destination in the heart of Brisbane’s Fortitude Valley. Metropolis has partnered with Pointcorp to bring to life this tourism destination that will add to the fabric and vibrancy of Fortitude Valley.

This involved developing a destination brand to reflect the multiple uses and drive both locals and out-of-area visitors from Regional QLD as well as Sydney and Melbourne.

148 Room 5-star luxury hotel

Gym, spa & conference facilities

1,500sqm commercial office & co-working

35 residential apartments

700sqm rooftop bar with pool

500sqm ground floor bistro

Riverina, Pointcorp

Live to shine


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Campaign
  • Media

Surrounded by nature’s finest, with the world at your feet, Riverina embodies a way of life that’s above and beyond. An exceptional location. An exclusive lifestyle.

Pointcorp’s new House and Land project required a brand identity and execution as unique as its offering.

We took our inspiration from the surrounds of the project and added interactivity through masterplan and land for sale pages to give the audience everything they need at their fingertips.

12 Balmoral Walk, Vicinity Centres

The peninsula’s business district


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design

Situated amongst Bayside Centre, 12 Balmoral Walk is a modern commercial hub for the workforce of tomorrow. This brand-new A-Grade bay view building is designed for an emerging breed of professionals who see their workplace as an extension of their lifestyle.

A-Grade building

5 Star Greenstar & Nabres Rating

8 Stories of office space

88,000m2 of retail with over 250 shops

421 dedicated car parking spaces

Haben

Corporate rebrand


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design

Haben is an Australian family-owned (unlisted) pureplay retail investor and manager. The business has undergone a phase of evolution from a medium-sized family business to a larger fund growing in profile.

Our objective was to deliver a brand and visual language that would position Haben as a leading investment manager in the market attracting a new cohort of investors and enabling the team, operations and culture to successfully transition through their growth phase.

Asbhourne

Our heart in the highlands


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Campaign
  • Media

A brand-new 124ha masterplanned estate, Ashbourne is an authentic Southern Highlands community, thoughtfully-designed in harmony with the natural beauty of its surrounds, offering a sense of belonging and a healthier, happier lifestyle for those who choose to call it home. A place where heritage-inspired architecture, thoughtful landscaping and generous land lots ranging from 450sqm to over 2,000sqm compliment the character of this spectacular setting.

Healthy and happy living is at the heart of our dreams of a Southern highlands way of life. A healthier, happier pace of life with a brighter tomorrow. It’s a place that speaks to the heart and frees the soul. Full of the moments we long for, home to all that we seek, The Ashbourne embodies the essence of the Highlands. That’s why we love it.

Richmond 4, Wilshire Group

The Secret Garden


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  • Brand
  • Art Direction
  • Digital Design
  • Print Design
  • Campaign

The Secret Garden Richmond brings inspired design to life in a refreshingly unexpected and ultimately appreciated way. There was plenty to tell with a surprising level of cleverness in the use of space throughout the homes, careful thought to aspect and function, design and attention to detail through the use of textures and materials. Beyond the aesthetic, it all amounted to a new way of living and creating a life filled with moments of discovery worth sharing.

Metropolis combined illustrations by UK artist Sam Kalda with a set of endearing and emotive short stories, helping bring to life the moments of joy that living at The Secret Garden inspires.

Premier Place

Extraordinary design stretches beyond ordinary realms


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Print Design
  • Campaign
  • Media

Metropolis were appointed by Podia to bring to life their latest project in Sydney’s Neutral Bay, Premier Place. A boutique development of 2 & 3 bedroom homes that have been sketched, discussed, crafted and over time brought to life by a hand-picked team of design leaders. The brand and campaign focus on telling the story behind the team that was chosen to collaborate on this project, their expertise and the approach to designing each of these homes.

We invested in beautiful photography, sketches and CGIs that captured the tone of the location and beauty of the design. The suite of sales tools all work together to provide exceptional levels of detail around the finishes, space, views and design philosophy behind the project.

Flour Mill of Summer Hill, EG

Be one in a mill


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Campaign
  • Media

The Flour Mill of Summer Hill was a long-awaited urban regeneration project at the heart Summer Hill in Sydney’s Inner West. The former Allied Mills site lay dormant for 10 years prior to EG’s new master planned vision comprising residential apartments, terrace homes, retail, commercial and public space upgrades connecting to the new Summer Hill light rail station.

Our campaign envisioned a place that would unify the community. We saw a place that would connect heritage with modernity, industry with community and passion with ingenuity. We saw a new heart for the suburb contrasting an old soul of a proud and passionate community. We saw a place where people could be ‘one in a mill’.

The project brand remained unchanged for the duration of the project, supporting 4 residential building releases along with commercial and retail leasing activities. Now fully sold and nearing completion, this campaign remains a great example of how building a positive, emotional connection with the local community can support a successful marketing and sales campaign.

East End, Iris

Inspiring the re-birth of a historical Australian coastal city


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Campaign
  • Media

East End is Newcastle’s most important urban renewal project coinciding with the NSW State Government’s 500 million Newcastle City rejuvenation project. Comprising residential, retail and hospitality uses, stitched together with heritage restoration and major public space upgrades across 4 city blocks on Hunter Street, East End represents a new future for Newcastle.

Combining input from NSW State Government, Newcastle City Council and a design team of 7 different architects and urban designers, Metropolis created a brand and campaign that would re-establish this historical precinct at the heart of the CBD. The first stage, comprising 3 residential buildings, retail and a new QT Hotel in the old David Jones building on Hunter Street was launched in 2017.

This brand and campaign has won peer recognition from property and design industry bodies with acknowledgements from UDIA, AGDA, Sydney Design Awards.

Pointcorp

Partnership on point


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Campaign
  • Media

Metropolis has worked with Brisbane-based developer Pointcorp for over 6 years across 11 projects covering high-end residential to mixed-use commercial and retail to house and land communities.

During that time, we have had some exceptional results including sell-out successes and winning the UDIA Marketing Excellence Award in QLD. The relationship spans creative, digital and media services and has also included corporate re-brands and websites for Pointcorp and City Finance.

Vida, The Highgate, Magnus, Fabric, The Maxwell, Point Luxe, The Residences, Laguna, Bloom and Amity represent and outstanding body of work. And there’s more exciting projects in the pipeline.

Centuria Capital

Centuria engaged Metropolis to develop a digital and content strategy that would raise awareness and engage those who were actively seeking investment opportunities


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  • User Experience
  • Digital Design
  • Web Development

Following an impressive number of leads from appearing on a series of online videos, Centuria recognised the opportunity to grow as a digital destination and a brand. Centuria engaged Metropolis to develop a strategy and plan aimed at ensuring Centuria follows global best practice.

The strategy aimed to create awareness as well as reach those who were not actively searching and raise visibility for in-market searchers through increased traffic via SEO, SEM and search re-targeting. We we able to increase conversions by ensuring the site was optimised for engaging all site traffic.

Villawood Properties

Metropolis developed an online experience that supports individual community marketing and lead-gen activity including the ability to assess and enquire on house and land packages via Villawood’s builder partner network


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  • User Experience
  • Digital Design
  • Web Development
  • Campaign
  • Media

Metropolis is responsible for all digital marketing on behalf of Villawood’s 18 masterplanned communities nationally. At the heart of our service platform is a new corporate website that serves as the basis for all Villawood’s customer engagement strategies.

Through a process of data analysis, stakeholder interviews and customer profiling, Metropolis developed an online experience that supports individual community marketing and lead-gen activity including the ability to assess and enquire on house and land packages via Villawood’s builder partner network.

In addition to community marketing, Metropolis also provides national brand campaign strategy, creative services, digital performance media management, dashboard reporting and regular updates on industry innovation and trends.

Villawood Properties

National campaign and community marketing


Learn more.
  • Strategy
  • Art Direction
  • Digital Design
  • Web Development
  • Campaign
  • Media

Metropolis is responsible for all digital marketing on behalf of Villawood’s 18 masterplanned communities nationally. At the heart of our service platform is a new corporate website that serves as the basis for all Villawood’s customer engagement strategies.

Through a process of data analysis, stakeholder interviews and customer profiling, Metropolis developed an online experience that supports individual community marketing and lead-gen activity including the ability to assess and enquire on house and land packages via Villawood’s builder partner network.

In addition to community marketing, Metropolis also provides national brand campaign strategy, creative services, digital performance media management, dashboard reporting and regular updates on industry innovation and trends.

Student One

A new business model with students at the core


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  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Media

Student One boldly entered the Australian market in July 2016 with a pipeline of over 2,500 beds across three facilities in Brisbane. Their business model puts students at the core and provides an experience for students that supersedes current standards for student accommodation and services.

Our task was to create a new company name, with a vibrant, youthful brand and digital experience that would cut-through to an audience of mainly international students searching for accommodation online. At the same time, it needed to convey credibility to parents who would ultimately be paying for their child’s accommodation.

The website features integrated virtual tours, accommodation booking management with language setting detection and translation in English, Chinese and Portuguese. The brand was also translated into the built environment via guidelines for signage and way-finding across all three Brisbane facilities.

Waterline Place, AVJennings

Multi-stage community branding and marketing


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  • Brand
  • Art Direction
  • Media

Waterline Place is a multi-stage, urban community in arguably Melbourne’s most unique suburb, Williamstown. An historical suburb, with a low rate of housing construction meant AVJennings was able to bring new living options to a well-established and highly-parochial local community.

Our task was to create a brand for the place that leveraged the site’s urban design alongside the rare beauty and heritage of Williamstown. The brand also required a flexible framework to support new building releases of different product types to different target markets over time.

Since launching the new Waterline Place brand in April 2016, Metropolis have named, branded, launched and marketed 7 different stages of a possible 14 ranging from medium density terrace housing to penthouse collections.

Aussie

10 years and going strong


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  • Strategy
  • Print Design
  • Campaign

In December 2008, we developed a national marketing platform to support expansion of Aussie’s business via the acquisition of Wizard Home Loans. Working to support Aussie’s channel marketing team, we created a proprietary software that enabled them to deploy national brand and retail campaign activity at a local level with seamless brand, messaging and regulatory compliance.

AussieExpress now facilitates the marketing functions for over 400 Aussie mortgage advisors. It enables Aussie’s lenders to re-purpose, produce and distribute personalised and localised versions of branded content, collateral, advertising, direct mail, point of sale and merchandise to their local markets leveraging a network of integrated suppliers.

AussieExpress also provides metrics for local area marketing activity on an individual and aggregated basis, as well as measurement on the accuracy and efficiency of service and support provided to the Aussie network by our account service team.

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