Working with McGrath Projects, we recently launched Motif Newtown. Motif is a boutique development of 30 apartments located in Newtown, just 100m from King Street and a short walk to Erskineville Village.
“Design is not for philosophy, it’s for life” Issey Miyake
Recognising the distinct personality of the location, our approach was to embrace it right from the beginning with the naming and branding, through to the location photography, to truly capture the essence of Newtown.
The campaign also needed to differentiate Motif from the many large-scale developments around the area so our focus was on the boutique nature of the project and the architectural powerhouse team of SJB Architects and BKH Interiors.
Response within the market was immediate and registrations through the website skyrocketed.