Barangaroo Stage One Residential media by
Laura Bissett

August 19, 2013
Branding & Advertising

Domain Barangaroo Media Buying

This month Metropolis Inc. has delivered an integrated media campaign for the first residential stage of Sydney’s game changing project; Barangaroo.

Working in conjunction with Lend Lease and CBRE Residential Projects, the Metropolis Inc. Local Marketing and Media team was briefed to devise a media strategy that would generate enough enquiry to sell out the first two buildings at Barangaroo South on opening weekend. The campaign has focussed largely on digital and mobile media with selections made across various real estate and investment websites along with ethnic media and on-going support from targeted search and site re-targeting strategies.

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