Not just an address… by
Laura Bissett

August 17, 2013
Branding & Advertising


The Address is a new masterplanned apartment community located at Wentworth Point opposite Rhodes.

Wentworth Point is one of the fastest developing suburbs in the country and is widely considered to be the best piece of undeveloped residential land west of Darling Harbour. Metropolis Inc. worked with Sekisui House to create a unique brand platform for the four building masterplan that emphasised on the importance of location in the property selection process.

The brand design was inspired by the historical, linear patterns of cartography but portrayed in a contemporary way. The changing nature of the grid pattern articulates the journey through the various stages of the masterplan design, with each building A through D assigned a pattern, iconography and imagery representative of it’s place within the masterplan concept.

The Address Portfolio Metropolis Inc

The Address Portfolio Metropolis Inc

The Address Portfolio Metropolis Inc The Address Portfolio Metropolis Inc

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