The future of Outdoor Advertising by
Stephan Lange

May 14, 2015
Brand

It is often argued that outdoor media is a fundamental part of any advertising campaign, as it is the one medium consumers cannot turn off. Traditional forms of outdoor advertising are well documented. however, Light projections are gathering momentum across the country.

Advertising via light projections enables brands to come to life after dark. From static to roving projections, this medium offers a unique and eye catching alternative to billboards which is perfect for high traffic areas or special events. Artwork can be easily updated and can facilitate audience interactivity and participation. However, the limitation is the restricted hours of visibility. Unlike traditional outdoor media which is always ‘on’, light projection only shines in the cover of darkness.

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Images courtesy of Adlights [adlights.com.au]

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