The Secret Garden Richmond brings inspired design to life in a refreshingly unexpected and ultimately appreciated way. There was plenty to tell with a surprising level of cleverness in the use of space throughout the homes, careful thought to aspect and function, design and attention to detail through the use of textures and materials. Beyond the aesthetic, it all amounted to a new way of living and creating a life filled with moments of discovery worth sharing.
Metropolis combined illustrations by UK artist Sam Kalda with a set of endearing and emotive short stories, helping bring to life the moments of joy that living at The Secret Garden inspires.
Balmoral Rise Kellyville offers a beautifully planned community of 49 completed, ready-to-move-in homes, to be sold in several stages. In collaboration with CBRE, Metropolis was appointed to review the marketing collateral and create a fresh campaign for the residential project for the relaunch and to create instant interest.
Metropolis focused on differentiation, in a heavily-crowded property market. The campaign was to deliver a fresh look for the project, including a distinctive, new brand identity to gain instant cut-through as well as deliver on the renowned Clarendon Homes quality and reputation. Our aim with messaging was to draw on the opportunity to own a new home in one of Sydney’s most desirable and well-connected suburbs, within the western growth corridor.
As the campaign was developed, ‘Re-image’ emerged. ‘Re-imagine your future and everything your new home can be’.
The concept brings a fresh design aesthetic, connected to a sense of true quality. Incorporating a fresh, bright colour palette provided a distinct differentiator for the campaign, through the use of bold colours – content stands-out against surrounding projects and competitors in the market. Along with this, a varied range of colours also presents the opportunity for the campaign to have longevity, over multiple-stage releases to ensure engagement and interest remains.
Metropolis were appointed by Podia to bring to life their latest project in Sydney’s Neutral Bay, Premier Place. A boutique development of 2 & 3 bedroom homes that have been sketched, discussed, crafted and over time brought to life by a hand-picked team of design leaders. The brand and campaign focus on telling the story behind the team that was chosen to collaborate on this project, their expertise and the approach to designing each of these homes.
We invested in beautiful photography, sketches and CGIs that captured the tone of the location and beauty of the design. The suite of sales tools all work together to provide exceptional levels of detail around the finishes, space, views and design philosophy behind the project.
The Flour Mill of Summer Hill was a long-awaited urban regeneration project at the heart Summer Hill in Sydney’s Inner West. The former Allied Mills site lay dormant for 10 years prior to EG’s new master planned vision comprising residential apartments, terrace homes, retail, commercial and public space upgrades connecting to the new Summer Hill light rail station.
Our campaign envisioned a place that would unify the community. We saw a place that would connect heritage with modernity, industry with community and passion with ingenuity. We saw a new heart for the suburb contrasting an old soul of a proud and passionate community. We saw a place where people could be ‘one in a mill’.
The project brand remained unchanged for the duration of the project, supporting 4 residential building releases along with commercial and retail leasing activities. Now fully sold and nearing completion, this campaign remains a great example of how building a positive, emotional connection with the local community can support a successful marketing and sales campaign.
East End is Newcastle’s most important urban renewal project coinciding with the NSW State Government’s 500 million Newcastle City rejuvenation project. Comprising residential, retail and hospitality uses, stitched together with heritage restoration and major public space upgrades across 4 city blocks on Hunter Street, East End represents a new future for Newcastle.
Combining input from NSW State Government, Newcastle City Council and a design team of 7 different architects and urban designers, Metropolis created a brand and campaign that would re-establish this historical precinct at the heart of the CBD. The first stage, comprising 3 residential buildings, retail and a new QT Hotel in the old David Jones building on Hunter Street was launched in 2017.
This brand and campaign has won peer recognition from property and design industry bodies with acknowledgements from UDIA, AGDA, Sydney Design Awards.
Metropolis has worked with Brisbane-based developer Pointcorp for over 6 years across 11 projects covering high-end residential to mixed-use commercial and retail to house and land communities.
During that time, we have had some exceptional results including sell-out successes and winning the UDIA Marketing Excellence Award in QLD. The relationship spans creative, digital and media services and has also included corporate re-brands and websites for Pointcorp and City Finance.
Vida, The Highgate, Magnus, Fabric, The Maxwell, Point Luxe, The Residences, Laguna, Bloom and Amity represent and outstanding body of work. And there’s more exciting projects in the pipeline.
Metropolis is responsible for all digital marketing on behalf of Villawood’s 18 masterplanned communities nationally. At the heart of our service platform is a new corporate website that serves as the basis for all Villawood’s customer engagement strategies.
Through a process of data analysis, stakeholder interviews and customer profiling, Metropolis developed an online experience that supports individual community marketing and lead-gen activity including the ability to assess and enquire on house and land packages via Villawood’s builder partner network.
In addition to community marketing, Metropolis also provides national brand campaign strategy, creative services, digital performance media management, dashboard reporting and regular updates on industry innovation and trends.
Student One boldly entered the Australian market in July 2016 with a pipeline of over 2,500 beds across three facilities in Brisbane. Their business model puts students at the core and provides an experience for students that supersedes current standards for student accommodation and services.
Our task was to create a new company name, with a vibrant, youthful brand and digital experience that would cut-through to an audience of mainly international students searching for accommodation online. At the same time, it needed to convey credibility to parents who would ultimately be paying for their child’s accommodation.
The website features integrated virtual tours, accommodation booking management with language setting detection and translation in English, Chinese and Portuguese. The brand was also translated into the built environment via guidelines for signage and way-finding across all three Brisbane facilities.
Waterline Place is a multi-stage, urban community in arguably Melbourne’s most unique suburb, Williamstown. An historical suburb, with a low rate of housing construction meant AVJennings was able to bring new living options to a well-established and highly-parochial local community.
Our task was to create a brand for the place that leveraged the site’s urban design alongside the rare beauty and heritage of Williamstown. The brand also required a flexible framework to support new building releases of different product types to different target markets over time.
Since launching the new Waterline Place brand in April 2016, Metropolis have named, branded, launched and marketed 7 different stages of a possible 14 ranging from medium density terrace housing to penthouse collections.
In December 2008, we developed a national marketing platform to support expansion of Aussie’s business via the acquisition of Wizard Home Loans. Working to support Aussie’s channel marketing team, we created a proprietary software that enabled them to deploy national brand and retail campaign activity at a local level with seamless brand, messaging and regulatory compliance.
AussieExpress now facilitates the marketing functions for over 400 Aussie mortgage advisors. It enables Aussie’s lenders to re-purpose, produce and distribute personalised and localised versions of branded content, collateral, advertising, direct mail, point of sale and merchandise to their local markets leveraging a network of integrated suppliers.
AussieExpress also provides metrics for local area marketing activity on an individual and aggregated basis, as well as measurement on the accuracy and efficiency of service and support provided to the Aussie network by our account service team.
EST8 Agency is a start-up in the Melbourne off-the-plan apartment sales market. It required an online presence that would enable it compete for project listings against large multi-national competitors, whilst minimising manual intervention through integrated technologies.
Metropolis developed a fully integrated media, website, marketing automation, CRM and client reporting platform with the ability to host individually themed project websites within an overarching corporate structure offering absolute clarity for EST8 and their clients on marketing campaign performance.
The website’s structure meant lead-gen activity for new projects could be deployed quickly and EST8 clients would benefit from improved organic Google search rankings. Lead-gen activity could commence within a week and strategies focused almost entirely on low-cost digital performance media.