To design and develop an land estate based template to be used for rolling out multiple estate sites as required. To leverage economies of scale and create time and cost efficiencies, the template was required to be easily adaptable for different estates and immediately recognisable as an AVJennings co-branded estate.
Create a wireframe for a master estate template that could be rolled out with a design template across the estates. Our aim was to create a consistent ‘AVJennings digital experience’ in Victoria with best practice user experience for capturing sales leads. The template designed is flexible and adheres to the required AVJennings design guidelines whilst meeting and illustrating digital best practices for desktop and mobile performance.