Metropolis

Our Work

Barca APH

The Task

Create a name and brand for 45-59 Byron Street, a luxury north-facing development designed by architecture and interior design practice Arkhefield, made up of 61 dwellings. The vision for this development was to create a landmark site and reference point for Bulimba.

Our Approach

Italian for ‘boat’, Barca provides a strong connection to the location and boat building history of the site, whilst reflecting the refined elegance of the famous Italian Riviera coastline. The campaign idea ‘Set a new course for your life’ resonates with prospective buyers as they will be making a significant change with their purchase, either stepping up to a new level of living or entering a new phase of their life. The striking photography featuring a couple enjoying a riverside life reinforces the amazing lifestyle opportunity on offer, conjuring the idea of an exclusive and stylish lifestyle that awaits our target audience.

  • Brand
  • Digital
  • Media

The Result

With only limited media activity, the campaign to date has been highly successful with over 1,200 leads generated in the ROI phase – an overwhelming response considering the project size. The project is not currently selling so sales results are unknown however it is anticipated that results will be strong.

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