Create a name and brand for 45-59 Byron Street, a luxury north-facing development designed by architecture and interior design practice Arkhefield, made up of 61 dwellings. The vision for this development was to create a landmark site and reference point for Bulimba.
Italian for ‘boat’, Barca provides a strong connection to the location and boat building history of the site, whilst reflecting the refined elegance of the famous Italian Riviera coastline. The campaign idea ‘Set a new course for your life’ resonates with prospective buyers as they will be making a significant change with their purchase, either stepping up to a new level of living or entering a new phase of their life. The striking photography featuring a couple enjoying a riverside life reinforces the amazing lifestyle opportunity on offer, conjuring the idea of an exclusive and stylish lifestyle that awaits our target audience.