Metropolis

Our Work

East End Newcastle

The Task

Educate buyers on the rejuvenation taking place in Newcastle, and establish the East End brand and place in the residential and retail market.

Our Approach

Create high levels of anticipation for the projects release by engaging the locals to tell the Newcastle story. The Lord Mayor and local influencers were also approached to support
the projects vision.

Using a bright brand identity and content created we have been able to deliver an emotive & powerful vision of what’s to come to Newcastle’s East End.

  • Brand
  • Digital
  • Media

The Result

Perkins & King 33% & Washington House 90% sold out in same launch weekend.

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