Metropolis

Our Work

Essence DOUBLE BAY

The Task

Create a name, brand and integrated campaign for a new development in Double Bay – 38 boutique apartments on New South Head road. The project’s display suite was planned to be open for one weekend only so our challenge was maximising the leads generated in the ROI phase.

Our Approach

Essence was inspired by the building’s unique, elegant and timeless design as well as being located just moments from Double Bay’s vibrant cosmopolitan village, parks and beaches. Our approach was to let the product speak for itself by creating a clean, sophisticated and elegant identity. The campaign was supported by beautiful yet vibrant location imagery and video footage capturing the iconic Double Bay culture appealing to both our local owner occupier & investor markets.

  • Brand
  • Digital
  • Media

The Result

During the build up to the launch weekend, an impressive 880 leads were captured. Over the 2 days that the display suite was open, 25 out of 37 (68%) apartments were sold, which is an outstanding result considering the cheapest apartment that sold was a one bedroom without parking for $975,000.

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