Hume Place
Created for Crows Nest
Art Direction
Brand Identity
Community Engagement
Content Production
Digital Design
Naming
Photography
Place Strategy
Placemaking
Videography
Client
Third.i Group
Phoenix Property Investors
Description
As part of the rollout of the Sydney Metro Network, Metropolis were engaged by Third.i Group to name, brand and market the new Sydney Metro overstation precinct at Crows Nest. Understanding the mixed feelings in the community around overdevelopment, we developed a brand built around community engagement, working directly with community groups to position the precinct as a once-in-a-generation addition to the suburb which would bring prosperity to the entire community.
Project Team
James Cooper, John Benton, Rebecca Seaman, Matt Cullen, Ferry Lie, Kate Birrell, Nathan Lin
Awards
2024 Urban Developer Awards — Excellence in Marketing Innovation
Understanding the mixed feelings in Sydney's Lower North Shore around overdevelopment, the Hume Place brand was built around community engagement.
"From the name to the hashtag Metropolis have masterfully stitched together the story of Hume Place and how it really is created for Crows Nest."
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