Our Work

Leichhardt Green BY GREENLAND

The Task

Create a name, brand and integrated campaign for Greenland’s third development in Sydney, an urban residential community comprising of 5 apartment buildings in Leichhardt.

Our Approach

Leichhardt has experienced nearly 40% house price growth in the last 5 years, which means many buyers have been priced out of the area. It is a desirable suburb due to the established community and social infrastructure however the area is largely under-supplied with apartments. Our aim was to take advantage of the strong local demand, creating a brand platform that positions the development as more than an apartment building but rather a vibrant village community.

The brand design was inspired by the neighbouring leafy streets and the urban lifestyle of the Inner West. Leichhardt Green creates a platform that celebrates the local community whilst highlighting the numerous amenities and beautiful landscaped grounds of the development which appeal to both owner-occupier and investor markets.

  • Brand
  • Digital
  • Media

The Result

The media campaign for Leichhardt Green consisting of outdoor, print, DM, digital and social media generated over 3000 enquiries during the initial 8 week period. The campaign has generated over 7855 enquiries in total, including all client referrals from CBRE.

Like what you see?
Get in touch

Metropolis News

Stay updated with The Thriving Metropolis through the insights and inspiration of our leadership team

Thank You