Create a name, brand and integrated campaign for Greenland’s third development in Sydney, an urban residential community comprising of 5 apartment buildings in Leichhardt.
Leichhardt has experienced nearly 40% house price growth in the last 5 years, which means many buyers have been priced out of the area. It is a desirable suburb due to the established community and social infrastructure however the area is largely under-supplied with apartments. Our aim was to take advantage of the strong local demand, creating a brand platform that positions the development as more than an apartment building but rather a vibrant village community.
The brand design was inspired by the neighbouring leafy streets and the urban lifestyle of the Inner West. Leichhardt Green creates a platform that celebrates the local community whilst highlighting the numerous amenities and beautiful landscaped grounds of the development which appeal to both owner-occupier and investor markets.