The Task
To develop a unique and authentic brand that establishesa clear point of difference within the highly competitive Macquarie Park region.
Our Approach
To focus on the unique customer-centric and detail oriented philosophy of Coli Australia and highlight this through the campaign and brand. The name Neue, the German word for “new” is a reflection of the brand new standard of living that will be offered by this new project and the unique product with every detail “Crafted to Inspire”.