Our Work

Roofing Tile Association COME HOME TO TILE

The Task

Prepare a communications strategy to address the decline in preference for roof tiles in Australia on behalf of the largest tile manufacturers CSR, Boral and Bristile.

Our Approach

Ensure strategic simplicity and subsequently competitive advantage for a traditionally dry topic: Tin for a house. Tile for a home.

  • Brand
  • Digital
  • Media

The Result

“Their creative approach was different to the others we saw – they presented a campaign that featured the tile as the hero as opposed to a tiled house. We felt this campaign approach was exactly what we needed to reposition tile within the competitive roofing landscape.”
Tony Tanner Executive
Director – Roofing Tile Association of Australia

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