Metropolis

Our Work

Student One BRAND DEVELOPMENT

The Task

Develop a name, brand and campaign to launch a unique new Student Housing Accommodation company in Brisbane.

Our Approach

The Student One name and brand concept was created around the idea of putting students first. Student One offers a superior product in a market where competitors are established but lack any real standout presence or differentiation. The brand is contemporary, bold and engaging for the audience of mainly international students, yet maintains a sense of credibility and professionalism for their parents who would ultimately be paying for their son or daughter’s accommodation.

  • Brand
  • Digital
  • Media

The Result

Student One’s enrollment campaign is yet to commence.

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