Metropolis

Our Work

West Franklin ADELAIDE

The Task

Create a name, brand and integrated campaign to launch Zhengtang’s mixed-use master planned development in Adelaide.

Our Approach

Adelaide’s CBD, especially around the West End where the development is located, is changing from a semi industrial landscape to a new commercial and educational epicenter. Due to it’s impressive list of amenities, connected location and diverse range of living options our approach was to position West Franklin as more than just an apartment building and create a campaign that describes a new lifestyle precinct that represents the future of living in Adelaide.

  • Brand
  • Digital
  • Media

The Result

The client has requested that results remain confidential.

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