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Our Story

Obsessed with property

We believe property is Australia’s most important industry sector. Not only do Australians enjoy some of the highest rates of home ownership in the OECD, our commercial, industrial, retail, tourism and agricultural assets have long been coveted by foreign investors. For the majority of us, property is core to our wealth creation – there aren’t many more important purchases in a lifetime than buying a home. And nowhere else in the world is a home renovation show the highest rating in the country. Put simply: Australians are obsessed with property.

At Metropolis, we’re obsessed with property too. Since 2006, we’ve challenged ourselves to understand and connect with customers of almost every asset class there is in property – helping the property sector’s leading companies position their brands and build their businesses. And through a series of courageous moments, we have evolved from humble beginnings to become an experienced marketing consultancy, confidently solving any challenge our clients face in their business or marketplace.

Our Core Principles

Customer is king

With more data available than ever before, we’ll help you use it to put customers first. It’s not guesswork: we analyse, plan, execute, measure, optimise and evolve to build smart customer-centric strategies and campaigns.

Digital everything

Digital media and technology are at the heart of what we do to build brands. A creative, data-driven approach to marketing connects you to the right people at the right time with the right platform, allowing you to measure and optimise performance.

One size fits you

We’ll get to know you and your business, working together to connect to your customers’ hearts and minds. By building a service around your individual goals, your journey to commercial success will feel seamless.

Partnerships matter

Our average client tenure at Metropolis is 5 years. And 50% of our clients have been with us for much longer. These successful partnerships are built on listening, learning, collaborating and delivering.

  • Stand out

    Don’t be the same – be outstanding. It’s a prerequisite for achieving the extraordinary.

  • Do what we say we will

    We’re people of our word. We see things through with passion and honesty. If we promise, we deliver.

  • Always looking for the new new

    If a new technology or medium can help your business, we make it our business to know about it.

  • We’re team players

    We work together to become part of our client’s businesses, bringing a diversity of people and expertise.

  • Find the fun in it

    We’re all about doing great work, but there wouldn’t be much point if we didn’t enjoy the process.

Our People

James Cooper
Founder & Director

Mei-ling Billing
Managing Director

Pino McEwan
Finance Director

Stephan Lange
Head of Digital & Technology

John Benton
Creative Director

Matt Cullen
Head of Design

Sophie Collins
Business Director

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