Aussie

Project Background

In December 2008, we developed a national marketing platform to support expansion of Aussie’s business via the acquisition of Wizard Home Loans. Working to support Aussie’s channel marketing team, we created a proprietary software that enabled them to deploy national brand and retail campaign activity at a local level with seamless brand, messaging and regulatory compliance.

AussieExpress now facilitates the marketing functions for over 400 Aussie mortgage advisors. It enables Aussie’s lenders to re-purpose, produce and distribute personalised and localised versions of branded content, collateral, advertising, direct mail, point of sale and merchandise to their local markets leveraging a network of integrated suppliers.

AussieExpress also provides metrics for local area marketing activity on an individual and aggregated basis, as well as measurement on the accuracy and efficiency of service and support provided to the Aussie network by our account service team.