Centuria Capital
Centuria engaged Metropolis to develop a digital and content strategy that would raise awareness and engage those who were actively seeking investment opportunities
Scope of Services
- User Experience
- Digital Design
- Web Development
Project Background
Following an impressive number of leads from appearing on a series of online videos, Centuria recognised the opportunity to grow as a digital destination and a brand. Centuria engaged Metropolis to develop a strategy and plan aimed at ensuring Centuria follows global best practice.
The strategy aimed to create awareness as well as reach those who were not actively searching and raise visibility for in-market searchers through increased traffic via SEO, SEM and search re-targeting. We we able to increase conversions by ensuring the site was optimised for engaging all site traffic.