Villawood Properties

National campaign and community marketing

Scope of Services

  • Strategy
  • Art Direction
  • Digital Design
  • Web Development
  • Campaign
  • Media

Project Background

Metropolis is responsible for all digital marketing on behalf of Villawood’s 18 masterplanned communities nationally. At the heart of our service platform is a new corporate website that serves as the basis for all Villawood’s customer engagement strategies.

Through a process of data analysis, stakeholder interviews and customer profiling, Metropolis developed an online experience that supports individual community marketing and lead-gen activity including the ability to assess and enquire on house and land packages via Villawood’s builder partner network.

In addition to community marketing, Metropolis also provides national brand campaign strategy, creative services, digital performance media management, dashboard reporting and regular updates on industry innovation and trends.