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Hotel X, Brisbane, Pointcorp. IHG

I am exquisite and exceptional. An alluring escape from your everyday

Scope of Services

  • Strategy
  • Brand
  • Art Direction
  • Digital Design
  • Web Development
  • Print Design
  • Campaign
  • Media

Project Background

A $250 million mixed-use branded destination in the heart of Brisbane’s Fortitude Valley. Metropolis has partnered with Pointcorp to bring to life this tourism destination that will add to the fabric and vibrancy of Fortitude Valley.

This involved developing a destination brand to reflect the multiple uses and drive both locals and out-of-area visitors from Regional QLD as well as Sydney and Melbourne.

• 148 Room 5-star luxury hotel

• Gym, spa & conference facilities

• 1,500sqm commercial office & co-working

• 35 residential apartments

• 700sqm rooftop bar with pool

• 500sqm ground floor bistro