Student One
A new business model with students at the core
Scope of Services
- Strategy
- Brand
- Art Direction
- Digital Design
- Web Development
- Print Design
- Media
Project Background
Student One boldly entered the Australian market in July 2016 with a pipeline of over 2,500 beds across three facilities in Brisbane. Their business model puts students at the core and provides an experience for students that supersedes current standards for student accommodation and services.
Our task was to create a new company name, with a vibrant, youthful brand and digital experience that would cut-through to an audience of mainly international students searching for accommodation online. At the same time, it needed to convey credibility to parents who would ultimately be paying for their child’s accommodation.
The website features integrated virtual tours, accommodation booking management with language setting detection and translation in English, Chinese and Portuguese. The brand was also translated into the built environment via guidelines for signage and way-finding across all three Brisbane facilities.