Metropolis was engaged to develop a new brand for the penthouse release at Gem Apartments. Gem Apartments is one of the stage releases of Waterline Place, a multi-stage development by AVJennings.
To develop a brand which was premium and would differentiate the Penthouses release from the apartments. The original Gem Apartments brand was reimagined to exude elegance and exclusivity. The brand leveraged the material finishes of the penthouses which included black and marble.